Hutchinson Regional Sees Rural Market Support with StaffGarden

by: Olivia Smith

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The Story

Hutchinson Regional Medical Center is a a not-for-profit, 199-licensed bed, Joint Commission accredited, acute care hospital in Hutchinson, KS. In September 2018, their biggest hardship was sourcing qualified candidates interested in their opportunities to fill urgent openings. As a small recruitment team in rural area, they partnered with StaffGarden for enhanced marketing and recruitment support.

The Solution

StaffGarden strategized a plan to drive candidates through creative marketing, using a combination of location radius targeting and hyper-relevant creative, to engage an audience most likely to convert. Using our in-house developed platform and robust recruitment team, we’re able to manage incoming candidates by allowing them to easily upload their information, choose a convenient time for a phone interview, and pinpoint a job opportunity that fits their career.

StaffGarden’s creative strategy for Hutchinson was heavily focused on driving a sense of urgency for the positions, what nursing candidates could be looking for in a potential career, and how easily they could get started in the process. Due to the nature of the rural market, we had to come up with creative, out-of-the-box marketing tactics to positively engage a highly passive candidate pool.

Since September 2018, Hutchinson’s marketing received over 800k impressions across all channels, resulting in over 115 registrants.

The Result

“Working with Hutchinson has been a learning experience with recruiting in a rural area. We have had to rethink our marketing strategy, focusing on attracting passive candidates and painting a picture of what working at Hutchinson can be like. Hutchinson is unique in that all candidates are interviewed by panel, the unit manager from each unit – this makes their hire rate higher than most other facilities.”

— Michele Morlang, Client Account Manager for Hutchinson Regional Medical Center

Since kicking off with Hutchinson in September 2018, we’ve spoken to over 45 qualified candidates, where over 30 were presented to their team, resulting in 8 (and counting!) hires.

Author

Olivia Smith

Olivia Smith

Digital Marketing Manager @ StaffGarden

Olivia is the passionate about connecting awesome nurses to new opportunities through creative digital marketing. In her spare time, you can catch her at a local coffee shop or with her 2 dogs.

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