Lake Wales Sees Increased Visibility with Staffgarden Support

by: Olivia Smith

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The Story

Lake Wales Medical Center is a community-based hospital in Lake Wales, FL, part of Community Health Systems, the largest for-profit hospital system in the country. In August 2017, their biggest hardship was getting qualified candidates interested in their opportunities to fill urgent openings. As a small recruitment team, they partnered with StaffGarden for recruitment support and to reach a broader audience that they were having trouble reaching.

The Solution

StaffGarden strategized a plan to drive candidates through creative marketing, using a combination of location radius targeting and hyper-relevant creative, to engage an audience most likely to convert. Using our in-house developed platform and robust recruitment team, we’re able to manage incoming candidates by allowing them to easily upload their information, choose a convenient time for a phone interview, and pinpoint a job opportunity that fits their career. StaffGarden’s creative strategy for Lake Wales was heavily focused on what nursing candidates could be looking for in a potential career, such as a positive work environment or competitive benefits, and how easily they could get started in the process. Since September 2017, Lake Wales’ marketing received over 1.5 million impressions across all channels, resulting in over 800 registrants.

The Result

“As a result of teaming up with StaffGarden, Lake Wales has been able to develop a strong team of qualified nurses.  Any needs that we have, StaffGarden is there to help.  They are fun and easy to work with, and care about our needs as much as their own.  I appreciate all of the hard work their team has done for Lake Wales over the last year and look forward to continuing our strong relationship in the future.” – Julie Kovencz, MHRD, PHR, SWP, Director of Human Resources

Since kicking off with Lake Wales in September 2017, we’ve spoken to over 200 qualified candidates, where over 80 were presented to their team, resulting in 41 (and counting!) hires.

Author

Olivia Smith

Olivia Smith

Digital Marketing Manager @ StaffGarden

Olivia is the passionate about connecting awesome nurses to new opportunities through creative digital marketing. In her spare time, you can catch her at a local coffee shop or with her 2 dogs.

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