Life Care Centers of America Streamlines Hiring Process with StaffGarden Support

by: Olivia Smith

impressions

total nurses hired

The Story

Life Care Centers of America is a community-based healthcare center organization with 10 facilities in the Southern California area. In May 2018, their biggest hardship was getting qualified candidates interested in their opportunities to fill urgent openings. As a multi-facility organization, they partnered with StaffGarden for streamlined recruitment support and to reach a broader audience.

The Solution

StaffGarden strategized a plan to drive candidates through creative marketing, using a combination of location radius targeting and hyper-relevant creative, to engage an audience most likely to convert. The creative strategy for Life Care was heavily focused on increasing visibility for the organization and/or facilities, what nursing candidates could be looking for in a potential career, and how easily they could get started in the process. Using our in-house developed platform and robust recruitment team, we’re able to manage incoming candidates by allowing them to easily upload their information, choose a convenient time for a phone interview, and pinpoint a job opportunity that fits their career. Since May 2018, Life Care’s marketing received over 1.5 million impressions across all channels, resulting in over 1100 registrants.

StaffGarden has become a great partner for us. They’ve generated 20 hires in just 7 months and we think their marketing efforts are innovative and effective. Customer and account services could not be better. They’re highly responsive to our request for help and their follow-up efforts to see that candidates are attending interviews are very impressive. We have learned a number of things and processes through this partnership, several of which we’ve been inspired to emulate. We’re in a nursing shortage in the Southwest, and they’re working alongside us to crack the code on finding CNAs.

Jeff Jameson

Division Director of Human Resources - Southwest

The Result

Since kicking off with Life Care in May 2018, we’ve spoken to over 304 qualified candidates, where over 93 were presented to their team, resulting in 20 (and counting!) hires.

Author

Olivia Smith

Olivia Smith

Digital Marketing Manager @ StaffGarden

Olivia is the passionate about connecting awesome nurses to new opportunities through creative digital marketing. In her spare time, you can catch her at a local coffee shop or with her 2 dogs.

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