The job market for nurses is changing. It is not as easy to secure employment as it once was. This is largely due to budget cuts, rigorous application processes, and the shifting roles of healthcare staff. Because if this, nurses must get creative to find ways to set themselves apart from the crowd. This is especially true when seeking employment. One way nurses can ensure they will stand out is by developing a personal brand.
Personal brands are no longer restricted to celebrities and top executives. Everyone has an opportunity to showcase their expertise online, and more people than ever are taking advantage of that opportunity. Nurses have unique skills and knowledge that can be demonstrated eloquently and adequately when the proper tools are utilized. Personal branding helps nurses stand out in the crowd and rise to the top of a long list of job candidates.
If you have ever been passed over for an interview (or if you’d like to avoid it) consider these three reasons nurses should build a personal brand:
The age of the Internet is upon us. There’s little you can do to escape it. In fact, it is reported that 80% of employers will Google a potential job candidate. Do you know what shows up when someone searches for your name online? Is it good? Is is bad? Is it someone else entirely? If you don’t take control of your personal brand you could be losing many potential job opportunities before you even get an interview.
Want to build your online presence?
Brittney Wilson, BSN, RN
As a technology enthusiast and advocate, Brittney Wilson clicks because she cares. She helps nurses feel more confident in the digital space as an author and blogger at TheNerdyNurse.com.